our story
At JH Grass Fed, we believe that exceptional beef begins with respect—for the land, the animals, and the community that sustains us. Rooted in the Holbrook family’s multi-generational ranching legacy, our operation blends traditional methods with thoughtful innovation to raise cattle on over 70,000 acres of Arizona rangeland. From sustainable grazing practices to local partnerships and dry-aged processing, every step of our process is designed to preserve natural resources, elevate quality, and reflect the integrity of the state we call home.
Operating across 70,000+ leased acres, located ~45 miles north of Cave Creek.
Cattle are raised using traditional, time-honored techniques passed down through generations.
Beef is dry-aged, locally processed, and inspected under Arizona Department of Agriculture standards.
Tethering technology minimizes overgrazing and protects native habitats across leased land.
Supports soil health, native forage regrowth, and long-term ecological vitality.
Combines legacy ranching with modern tools to honor Arizona’s natural resources and build community resilience.
Collaborating with like-minded ranchers, farmers, and craftspeople to enrich offerings and strengthen Arizona local ties.
Curated selections of grass-fed, grass-finished beef and lamb, pasture-raised chicken and turkey, and wild-caught seafood—enhanced by products that reflect quality, character, and local integrity.
Rooted in Legacy, Raised with Purpose
We honor time-tested ranching methods while embracing innovation that protects native habitats and supports long-term ecological health.
Local Craftsmanship, Trusted Quality
By partnering with Arizona ranchers, farmers, processors, small businesses, and craftspeople, we elevate the character of our offerings while keeping quality close to home.
Rooted in Community, Lasting Impact
From strategic cattle rotation to curated product pairings, our approach reflects a deep respect for the land, the animals, and the people who nourish it.
2010
The Seed Was Planted
The idea for JH Grass Fed began with a simple question: How can we raise cattle naturally, ethically, and sustainably? We spent the year researching suppliers, grazing sites, and the feasibility of building a grass-fed, grass-finished beef business from the ground up.
2011
First Steps on the Land
We purchased our first small herd—just 10 to 15 cows—and secured grazing rights in Cave Creek and North Phoenix. It was the beginning of something deeply rooted in care, community, and stewardship.
2012
Growing Roots
As the herd grew, so did our vision. We officially formed our LLC, established government land leases in Mayer, Arizona, and began selling at local farmers markets throughout Phoenix and Cave Creek. Our commitment to quality and transparency found its first loyal customers.
2016
Expanding the Table
We broadened our offerings to include lamb, chicken, and turkey—sourced from trusted Arizona ranchers and farmers who share our values. We also partnered with a small, family-run business that fishes the Alaskan ocean for wild-caught fish and shellfish, bringing even more responsibly sourced proteins to our customers.
2024
A Heartfelt Loss
We lost John Holbrook—beloved founder, husband, father, grandfather, and the heart behind JH Grass Fed. His legacy lives on in every pasture, every handshake, and every product we offer.
2025
Carrying the Legacy Forward
Today, we continue to grow and adapt in a changing economy, always guided by John’s vision. Every decision we make honors his commitment to integrity, community, and naturally raised food.
the JH Grass Fed Family
Whether you visit us at your local Farmers’ Market or order online, you’ll receive the same uncompromising quality—naturally raised proteins and artisan goods, delivered with care by a team committed to sourcing products that nourish, inspire, and uphold the highest standards.
our trusted partners
Have further questions about JH Grass Fed or the products we offer?
Please visit our FAQs page or contact us and we would be glad to answer them for you.